Cloud Computing and SaaS World Forum, Conference, Exhibition, Expo and Series

Cloud Build

THEATRE B

Tuesday, 21st June 2011

Extensive growth in under-utilized, costly servers and storage is rapidly draining business resources while the cost of capital needed to support this growth is escalating. It’s becoming increasingly apparent we need to do more with less. The opening session in the "Cloud Build" Theatre will address these challenges.

0945 – 1000   Chair Introduction

Sheldon Witney, Co-Founder, Slanted Solutions Limited

1000 – 1030   Platform as a Service in Action

• Real world examples
• The benefits of PaaS
• A real world demonstration

Matt Davies, Director of Product Marketing, Cordys
Chris Hyde, Pre-Sales Manager - UK, Italy and Africa, Cordys

1040 – 1100    Developing and Implementing a Cloud Strategy

• BBC's approach in developing a Cloud Strategy
• The model for understanding the suitability of Cloud for data and workflows

John Beaver, Strategic Infrastructure Manager, BBC

1110 – 1140    Panel: Cloud with Integrity: How cloud services are built to meet Government and Enterprise needs

• Primary concerns for cloud include security, compliance, reliability/quality, and control
• A virtualized end-to end infrastructure with robust network services enables the delivery of differentiated services
• In this discussion with service providers we’ll explore current offerings, and what it takes to meet customer’s demand for a secure cloud offering

• Bill Horan, Techincal Account Manager, Intel Corp
• Blake P. Sallé, Senior Vice-President, Worldwide Sales & Channels, VCE
• John Simcox, Director, Current Analysis
• Alfredo Nulli, Head of Cloud Computing Marketing Europe, CISCO
• Dominic Jones, Director of Products & Marketing, Cable&Wireless Worldwide

1150 – 1210   Commercial Risks and Opportunities in Cloud Computing

• New opportunities in cloud
• The technical implications
• Are the commercial risks and opportunities worth taking?

Antony Hayes, Head of CIO Office and Vendor Management, Royal Mail

1220 – 1250   Application Performance in the Clous is a Business Issue

• The performance of cloud-based applications has a direct impact on adoption & revenue
• The current generation of APM tools do not work effectively with cloud-based applications
• Achieving your desired cloud business objectives requires a new approach to application performance management.

Richard Stone, Director Cloud Solutions, Compuware Corporation

Afternoon Chair: Matt Holmes, Managing Director, Liquid Accounts

1300 – 1320   Managing Hybrid Cloud Premise Application Integration

• How the cloud changes the integration landscape
• Typical cloud and premise application profiles
• How cloud integration solution can improve service levels and reduce costs

Alex Lochhead, MD, SAA Consultants Ltd

1330 – 1350   Cloud Computing in Large Enterprises

• Optimising a complex application landscape
• Hybrid clouds
• Sizing the prize

Andrew Weir, Director of Enterprise Architecture, BP

1400 – 1430   Panel: Advantages and Trends in Cloud Technology

Moderator: Rupert Goodwins, Editor, ZDNet UK

• Phil Huber, Co-Founder, SymetriQ
• Philip Starrett, Head of Enterprise Infrastructure Architecture, Barclays Bank
• Andy MacLellan, Cloud Operations Manager, Onyx Group
• Karen O'Kane, Head of ICT, Norfolk County Council

1440 – 1500   A Real-World Open Private Cloud

• Customer example - key learnings
• Getting multiple independent groups to use a shared cloud
• Extend your VMware investment 
• Build your success path with a proof-of-concept

Jay Muelhoefer, VP Cloud, Platform Computing

1510 – 1540   Cloudsourcing vs. Outsourcing

• How the relationship with a cloud provider is different from a traditional outsourcer
• Obtaining support for the cloud
• Selecting which cloud firms to use

Ian McDonald, Head of Infrastructure and Cloud, News International

1550 – 1610   How is the Competitive Supplier Landscape Changing?

• No more ‘me too’
• As a vendor: How do I (re-)position?
• As a user: Which vendors should I choose to work with now?

William Fellows, VP Research EMEA, 451 Group

1620 – 1650   Panel: Cloud Threats

• What are the external threats?
• What are the internal threats?
• How do you neutralise these threats?

Moderator: Mike Simons, Editor,ComputerWorld UK

• J.P Blaho, Product Marketing Manager and Cloud Security Strategist, Crossbeam
• Simon Moores, Founder, Zentelligence (Research) Ltd
• Alex Smith, Analyst, Canalys
• Peter Hambling, CIO, Lloyds of London

{dt_head}1700 – Onwards   Networking Drinks sponsored by Interxion{dt_details}


Wednesday, 22nd June 2011

With a rapidly evolving Cloud market, enterprise IT budgets are incresingly being allocated to Cloud Computing. CIOs are evaluating a shift in spending from traditional IT assets to assets that are accessed in the Cloud. Day 2 in the "Cloud Build" theatre will suggest "How" to address the most commonly asked questions, together with debates on best practice and integration. Delegates can expect to hear the practical and technical realities of an evolving IT infrastructure. 

0945 – 1000   Chair Introduction

Chairman: Richard F Messik

1000 – 1030   Get Private Cloud Right

• What's the difference between a virtual server environment and a private cloud
• How the maturity of your virtualization management practices are critical to transforming into a cloud
• What your developers expect from a cloud and why this matters
• Why self-service is critical to getting this right

James Staten, VP& Principal Analyst, Forrester Research

1040 – 1100   Cloud Security: Protecting Access to your Cloud

• Meeting customer needs for secure user access and application management for cloud-based services
• Ensuring privacy and isolation of information flows across the cloud
• Enforcing continuous subscriber policy end-to-end

Nigel Stephenson, Head of Cloud & Managed Service Solutions Marketing EMEA, Juniper Networks

1110 – 1140   Panel: Legal Issues for Business Users

• Legal pitfalls of virtualization
• Control and ownership of data in the Cloud
• Dealing with termination and other practical issues

Moderator: Bob Plumridge, Chairman, SNIA Europe

• Barry Jennings, Associate, Bird & Bird LLP
• Mark O'Conor, Partner, DLA Piper
• Simon Bradshaw, Legal Consultant, Cornwall Street Chambers/ QMUL 
• Kuan Hon, Research Assistant, Cloud Legal Project, QMUL

1150 – 1210   Licensing and Subscription Management to Grow Cloud and SaaS Revenues

• License enforcement challenges - Compliance vs Piracy and Intentional vs. Unintentional overuse
• Understanding how many of your customers are using Cloud / SaaS today
• Prevent revenue leakage by establish by a licensing and pricing strategy      

Richard Northing, Senior VP, Global Services, Flexera  Software

1220 – 1250   Full-Service Open Source Cloud

• Proprietary vs. Open standards
• Service and Delivery with Open Source Cloud
• Security and Performance in the Cloud 

Simon Abrahams, Head of Product Marketing EMEA, Rackspace

Afternoon Chairman: Mark Williams, CEO, Muon Consulting

1300 – 1320   How SaaS can Fuel Platform-Based Business Models in the Restaurant Industry

• Adoption challenges for SaaS in the service sector
• Livebookings’ unique approach to building a scalable, cost-effective service platform
• Executing the largest SaaS deployment in the restaurant industry

• Colin Tenwick, CEO, Livebookings

1330 – 1350   Parting of the Clouds – Finding the True Business Value for Your Organization

• Cloud is here to stay, the importance of developing a long-term strategy
• Evaluating various cloud delivery models and platforms
• Achieving your business objectives with the cloud

Robert L. Moul, General Manager, Dell Boomi

1400 – 1430   Panel: Best Practices for Virtualization

• Breaking down organisational boundaries
• Who does virtualization best?

Moderator: Bob Plumridge, Chairman, SNIA Europe

• Anders Wallgren, Chief Technical Officer, Electric Cloud
• James Staten, VP & Principal Analyst, Forrester Research
• Jake Lifshits, Customer Advocate, Zinstall

1440 – 1500   Case Study: Birmingham Airport's Virtualization Project

• Why virtualize
• The processes followed
• The outcomes and results

Wayne Smith, Head of IS, Birmingham Airport

1510 – 1540   Rein in your cloud

• Regaining control over multiple fragmented IT environments
• Realising a unified monitoring view even when dealing with highly dynamic environments
• Key customer case studies – reality not theory

Chris O’Connell, Director, Product Marketing, Nimsoft

1550 – 1610   No More Excuses! Don’t Become Another Bad Web Story

• Implementing load testing and performance monitoring techniques
• Ensure performance today and in the future
• How implementation can be accomplished without major budget requirements

Mike Howse, VP Sales International, Apica

1620 – 1650   Panel: The Future

• How will virtualization change the IT pro's job in 2011 and beyond
• How will the market develop in the future?
• Is Open Source a good option?

Moderator: Bryan Glick, Editor-in-Chief, Computer Weekly

•  Mark Hall, Deputy CIO, HM Revenue & Customs
• Daniel Pass, Enterprise Architect, Cable&Wireless Worldwide
• Tim Cowen, Partner, Sidley Austin LLP, Open Computing Alliance (OCA)

 
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