
THEATRE B
Tuesday, 21st June 2011
Extensive growth in under-utilized, costly servers and storage is rapidly draining business resources while the cost of capital needed to support this growth is escalating. It’s becoming increasingly apparent we need to do more with less. The opening session in the "Cloud Build" Theatre will address these challenges.
Sheldon Witney, Co-Founder, Slanted Solutions Limited
• Real world examples Matt Davies, Director of Product Marketing, Cordys
• The benefits of PaaS
• A real world demonstration
Chris Hyde, Pre-Sales Manager - UK, Italy and Africa, Cordys
• BBC's approach in developing a Cloud Strategy John Beaver, Strategic Infrastructure Manager, BBC
• The model for understanding the suitability of Cloud for data and workflows
• Primary concerns for cloud include security, compliance, reliability/quality, and control • Bill Horan, Techincal Account Manager, Intel Corp
• A virtualized end-to end infrastructure with robust network services enables the delivery of differentiated services
• In this discussion with service providers we’ll explore current offerings, and what it takes to meet customer’s demand for a secure cloud offering
• Blake P. Sallé, Senior Vice-President, Worldwide Sales & Channels, VCE
• John Simcox, Director, Current Analysis
• Alfredo Nulli, Head of Cloud Computing Marketing Europe, CISCO
• Dominic Jones, Director of Products & Marketing, Cable&Wireless Worldwide
• New opportunities in cloud Antony Hayes, Head of CIO Office and Vendor Management, Royal Mail
• The technical implications
• Are the commercial risks and opportunities worth taking?
Richard Stone, Director Cloud Solutions, Compuware Corporation
• The performance of cloud-based applications has a direct impact on adoption & revenue
• The current generation of APM tools do not work effectively with cloud-based applications
• Achieving your desired cloud business objectives requires a new approach to application performance management.
Afternoon Chair: Matt Holmes, Managing Director, Liquid Accounts
• How the cloud changes the integration landscape Alex Lochhead, MD, SAA Consultants Ltd
• Typical cloud and premise application profiles
• How cloud integration solution can improve service levels and reduce costs
Andrew Weir, Director of Enterprise Architecture, BP
• Optimising a complex application landscape
• Hybrid clouds
• Sizing the prize
Moderator: Rupert Goodwins, Editor, ZDNet UK • Phil Huber, Co-Founder, SymetriQ
• Philip Starrett, Head of Enterprise Infrastructure Architecture, Barclays Bank
• Andy MacLellan, Cloud Operations Manager, Onyx Group
• Karen O'Kane, Head of ICT, Norfolk County Council
Jay Muelhoefer, VP Cloud, Platform Computing
• Customer example - key learnings
• Getting multiple independent groups to use a shared cloud
• Extend your VMware investment
• Build your success path with a proof-of-concept
Ian McDonald, Head of Infrastructure and Cloud, News International
• How the relationship with a cloud provider is different from a traditional outsourcer
• Obtaining support for the cloud
• Selecting which cloud firms to use
William Fellows, VP Research EMEA, 451 Group
• No more ‘me too’
• As a vendor: How do I (re-)position?
• As a user: Which vendors should I choose to work with now?
• What are the external threats? Moderator: Mike Simons, Editor,ComputerWorld UK • J.P Blaho, Product Marketing Manager and Cloud Security Strategist, Crossbeam
• What are the internal threats?
• How do you neutralise these threats?
• Simon Moores, Founder, Zentelligence (Research) Ltd
• Alex Smith, Analyst, Canalys
• Peter Hambling, CIO, Lloyds of London
{dt_head}1700 – Onwards Networking Drinks sponsored by Interxion{dt_details}
Wednesday, 22nd June 2011
With a rapidly evolving Cloud market, enterprise IT budgets are incresingly being allocated to Cloud Computing. CIOs are evaluating a shift in spending from traditional IT assets to assets that are accessed in the Cloud. Day 2 in the "Cloud Build" theatre will suggest "How" to address the most commonly asked questions, together with debates on best practice and integration. Delegates can expect to hear the practical and technical realities of an evolving IT infrastructure.
Chairman: Richard F Messik
• What's the difference between a virtual server environment and a private cloud James Staten, VP& Principal Analyst, Forrester Research
• How the maturity of your virtualization management practices are critical to transforming into a cloud
• What your developers expect from a cloud and why this matters
• Why self-service is critical to getting this right
• Meeting customer needs for secure user access and application management for cloud-based services Nigel Stephenson, Head of Cloud & Managed Service Solutions Marketing EMEA, Juniper Networks
• Ensuring privacy and isolation of information flows across the cloud
• Enforcing continuous subscriber policy end-to-end
• Legal pitfalls of virtualization Moderator: Bob Plumridge, Chairman, SNIA Europe • Barry Jennings, Associate, Bird & Bird LLP
• Control and ownership of data in the Cloud
• Dealing with termination and other practical issues
• Mark O'Conor, Partner, DLA Piper
• Simon Bradshaw, Legal Consultant, Cornwall Street Chambers/ QMUL
• Kuan Hon, Research Assistant, Cloud Legal Project, QMUL
Richard Northing, Senior VP, Global Services, Flexera Software
• License enforcement challenges - Compliance vs Piracy and Intentional vs. Unintentional overuse
• Understanding how many of your customers are using Cloud / SaaS today
• Prevent revenue leakage by establish by a licensing and pricing strategy
• Proprietary vs. Open standards Simon Abrahams, Head of Product Marketing EMEA, Rackspace
• Service and Delivery with Open Source Cloud
• Security and Performance in the Cloud
Afternoon Chairman: Mark Williams, CEO, Muon Consulting
• Adoption challenges for SaaS in the service sector • Colin Tenwick, CEO, Livebookings
• Livebookings’ unique approach to building a scalable, cost-effective service platform
• Executing the largest SaaS deployment in the restaurant industry
• Cloud is here to stay, the importance of developing a long-term strategy Robert L. Moul, General Manager, Dell Boomi
• Evaluating various cloud delivery models and platforms
• Achieving your business objectives with the cloud
• Breaking down organisational boundaries Moderator: Bob Plumridge, Chairman, SNIA Europe • Anders Wallgren, Chief Technical Officer, Electric Cloud
• Who does virtualization best?
• James Staten, VP & Principal Analyst, Forrester Research
• Jake Lifshits, Customer Advocate, Zinstall
• Why virtualize Wayne Smith, Head of IS, Birmingham Airport
• The processes followed
• The outcomes and results
• Regaining control over multiple fragmented IT environments Chris O’Connell, Director, Product Marketing, Nimsoft
• Realising a unified monitoring view even when dealing with highly dynamic environments
• Key customer case studies – reality not theory
• Implementing load testing and performance monitoring techniques Mike Howse, VP Sales International, Apica
• Ensure performance today and in the future
• How implementation can be accomplished without major budget requirements
• How will virtualization change the IT pro's job in 2011 and beyond Moderator: Bryan Glick, Editor-in-Chief, Computer Weekly • Mark Hall, Deputy CIO, HM Revenue & Customs
• How will the market develop in the future?
• Is Open Source a good option?
• Daniel Pass, Enterprise Architect, Cable&Wireless Worldwide
• Tim Cowen, Partner, Sidley Austin LLP, Open Computing Alliance (OCA)



