THE ABC OF CLOUD COMPUTING @ THE CLOUD COMPUTING WORLD FORUM
With so much to cover in such a short period of time, the Cloud Computing World Forum has adopted an innovative ABC approach to covering all of the topics relevant to you in the world of Cloud Computing.
With 3 different theatres representing 3 core areas of interest, delegates can mix and match between the Cloud Approach Theatre (Strategy), Cloud Build Theatre (Technical), and Cloud Connect Theatre (Mobile and Social Cloud).
With over 120 visionary speakers, the Cloud Computing World Forum plays host to some of the most respected companies and minds with access to the most relevant content, from the experts who are actually living this disruptive transformation every day. This 2 day show will provide insight into one of the hottest enterprise IT topics of recent times.
For more information on the ABC approach please click here
To view the conference agenda then please click here
If you are interested in speaking at the 3rd Cloud Computing World Forum then please contact:
Sofia Aldatz
Conference Manager
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Mr. Gardner is a member of the Senior Executive Service and currently serves as the Director of the Information Technology and Communications Directorate (ITCD) and Chief Information Officer (CIO) for the Goddard Space Flight Center (GSFC). As the Director of ITCD and CIO for Goddard Space Flight Center, Mr. Gardner is responsible for providing the GSFC workforce the information infrastructure and tools that adapt and evolve to effectively and securely support management, science, research, and technology programs; developing, implementing, and operating specialized information technology (IT) systems to support NASA mission planning and operation; and providing systems that disseminate information to the public and that preserve NASA’s information assets. 
Alan Cohen is responsible for building and executing integrated global marketing strategies and programs to drive maximum relevance and adoption of Cisco’s technology portfolio for government, public healthcare and education organizations and the financial services, manufacturing and retail industries. He has more than 20 years of leadership experience breaking new ground in multi-billion dollar markets in the communications and software industries. Alan is recognized as an expert in the areas of collaboration, business transformation, and the impact of technology and social networking in organizations and societies. Before joining Cisco, he was vice president of marketing and product management at Airespace, a wireless LAN systems company at the center of the wireless explosion. Alan was also an e-commerce pioneer at IBM helping launch some of its first internet-driven products. Earlier assignments included the US Energy Information Administration and the US Congressional Research Service.
Huddle is used by 85,000 companies worldwide as the leading cloud alternative to Microsoft SharePoint for Enterprise Collaboration & Content Management. His third startup, Alastair founded Huddle with Andy McLoughlin after watching the rise of online apps in our social lives and spotting the revolution they were going to spawn in our work lives. Alastair has grown Huddle to 75 people in London and San Francisco, raised $15m in funding and has seen sales triple in the last 6 months alone.
Alan French, Head of IT Strategy and Architecture, has been with M&S since Oct 2006. He is responsible for the IT strategy and the overall design of systems across M&S. Prior to joining M&S Alan was the CTO for the Boots Group Plc and led the architecture team in the design work on Store system replacement, the largest SAP retail implementation in Europe and the design of Boots’ dispensing system, as well as leading the infrastructure programme. Prior to joining Boots, Alan was the CTO of a number of technology based consulting companies.
Alex Lochhead is a founder and Managing Director of SAA Consultants . Alex has over twenty five years management experience in Information Technology within computer departments , ERP Software Houses and then heading up SAA , specialists in developing and implementing advanced Integration Solutions . It is this experience he has brought to bear as SAA have upgraded and realigned their REIMS product set to provide innovative Cloud Integration Solutions . Alex has spoken at many conferences in the UK and internationally over the years. 
Alexander Smith joined Canalys in August 2007. As a member of the enterprise team, his primary responsibility is to conduct research into enterprise IT trends. In addition, Alex also provides support to the company’s Enterprise Networking, Unified Communications and Enterprise Security portfolio of services. This includes the collation of market data and assessment of vendor performance.Prior to joining Canalys, Alex obtained his Bachelor’s Degree in Commerce Co-op with a Major in Finance from Dalhousie University in Halifax, Canada. As part of his degree, Alex studied various disciplines, including finance, business strategy, statistics and economics. He spent a year with an exploration company in Calgary as a Junior Financial Analyst, where he monitored company financial data, assisted in cash flow forecasts, and analyzed discrepancies.Alex has roots in both Thailand and the United Kingdom, and has also spent time in the Middle East and North America. 
Alfredo Nulli is leading the Service Provider Marketing function for Cloud Computing. He is leading the Service Creation unit that is driving the cloud computing initiative with the service provider community.
Ms Aneta Podsiad?a manages the TechAmerica’s Europe Committee on Security and Privacy. Our parent company TechAmerica (formerly AeA and ITAA) is the leading voice for the U.S. technology industry
Anders Wallgren is Chief Technical Officer of Electric Cloud. Anders brings with him over 15 years of in-depth experience designing and building commercial software. Prior to joining Electric Cloud, Anders held executive positions at Aceva, Archistra, and Impresse. Anders also held management positions at Macromedia (MACR), Common Ground Software and Verity (VRTY), where he played critical technical leadership roles in delivering award winning technologies such as Macromedia's Director 7 and various Shockwave products. Anders holds a B.SC from MIT.
Andrea Brody is Vice President of Global Business and Market Development at GXS. In this role, Ms. Brody is responsible for identifying and securing new business opportunities with strategic partners and technology providers to integrate their supply chain software and SaaS solutions with GXS Trading Grid®, the largest integration cloud for B2B e-commerce. Prior to this role, she led GXS’ global product management team, delivering over a dozen new solutions that serve both large and small companies needing to do B2B e-commerce together around the world. 
Andrew Weir is Director of Enterprise Architecture for BP ensuring that IT systems in BP are designed, built and integrated in a way which follows standards and best practices, and are appropriate to the needs of the business both now, and in the future. It is a role which bridges the gap between the BP business, and the ability of IT to build systems to assist and enable their strategy.
Andy is Chairman of the Cloud Industry Forum, a not-for-profit organisation that champions the emerging UK cloud industry and aims to provide transparency to end users about the capability and standards adopted by suppliers. In the last year he has overseen the launch of a new Self Certification Code of Practice for Cloud Service Providers. Andy is also CEO of Fasthosts Internet Group, delivering web hosting, IAAS and cloud services to several hundred thousand customers in the UK and USA. Prior to Fasthosts Internet Group, Andy held CEO roles at Centennial Software; Content Technologies (Baltimore), and Chubb Information Security. He was also Chief Operating Officer of ClearSwift, and held Managing Director posts within the publicly traded Chubb Security Group (now UTC) and Securicor Group (now G4S).
Andy MacLellan is Operations Manager for Cloud at 
Antony leads the IT Vendor Management & CIO Office function in Royal Mail and as part of his portfolio has responsibility for shaping and delivering the IT sourcing strategy and managing the suppliers providing outsourced IT services. Previously he worked for Deloitte advising clients on outsourcing and IT transformation. Royal Mail has made Cloud computing a key component of its IT strategy and has already implemented two strategic solutions using this technology and delivered significant benefits to the business as a result of this transformation.
Barry Jennings trained at Bird & Bird and qualified into the commercial department in September 2004. He advises public and private sector clients on a full range of commercial legal issues, including outsourcing and off-shoring, contract management, drafting and negotiation of contractual documents, intellectual property, software and data licensing, procurement regulations, data protection and compliance with consumer protection legislation. 
Bill Chang joined SingTel in November 2005 as the Executive Vice President of Business Group. The Business Group serves SingTel’s domestic and global corporate customers with a full range of Info-Communication Technology (ICT) services. Bill has more than 18 years management experience in leading ICT companies and is actively involved in industry committees, task forces and advisory work.Bill is currently a Board member and Chairman of the Incentives and Grants committee of the Workforce Development Agency (WDA). He is also the Chairman of Grid Comms Pte Ltd, Deputy Chairman of the Singapore Polytechnic Board of Governors. He also sits on the Advisory Committee of Singapore Management University School of Information Systems. 
Bill Horan, Technical Account Manage, Intel Corporation (UK) Ltd.
Bill joined the Cabinet Office as Deputy Government CIO in September 2009. He is also Director of ICT Strategy & Policy within the Office of the HM Government CIO with overall responsibility for the formulation, development and communication of cross-Government ICT strategies and policies. On behalf of the Government CIO and CIO Council’s Supply Management Board he leads on driving forward the Government’s ICT Procurement Strategy, including chairing a number of joint Government/Industry teams focused on improving ICT procurement and supplier management. 
Blake Sallé is the Senior Vice President of Worldwide Sales and Channels for VCE. In this capacity, Blake leads Channels globally, as well as direct sales to Service Providers and the Public Sector on a worldwide basis. VCE is a joint venture of Cisco and EMC with investments from VMware and Intel. VCE helps organizations leverage best-in-class technologies and disciplines from Cisco, EMC, and VMware, to accelerate adoption of virtualized cloud infrastructures. Blake joins VCE from Cisco where his most recent position was Global Vice President of Security and Mobility Sales. In that role, he and his organization pioneered a new approach to selling solutions and whole offers as part of the Borderless Network Architecture resulting in over $3.2B of annual sales.
Bob Plumridge is the Chief Technology Officer for Hitachi Data Systems in Europe Middle East & Africa. In this role Bob is responsible for aligning technology vision with business strategy and evangelising this vision to the press, analysts and existing and potential customers. With over 30 years experience in storage, Bob’s expertise is both wide and deep having worked in many roles in the industry from Field Engineering to Technical Product Support through to his present CTO role. Bob has worked for a variety of companies including ICL, Memorex Telex and EMC prior to joining HDS in 1988. Also Bob is currently the Chairman of the Board of Directors of the Storage Networking Industry Association (SNIA) for EMEA.
Bryan is the editor in chief of Computer Weekly, the UK’s leading business technology publication. He is responsible for managing and developing all of Computer Weekly’s editorial content, covering the 90,000-circulation weekly newspaper, Computerweekly.com web site, blogs, video, podcasts, web seminars, social media, events, community and the CW500 IT leadership group. Before joining Computer Weekly in November 2009, Bryan was editor of Computing, having worked on the publication since 2000. He was responsible for Computing gaining two successive nominations for Business Media Brand of the Year at the PPA Awards – and since has gained a nomination for Computer Weekly too. He has also written for other specialist magazines and national newspapers. 
Chris Hyde is the pre-sales manager for Cordys UK, Italy and South Africa. Working for over 15 years as a pre and post-sales technical account manager and product specialist, Most recently specialising in SaaS, PaaS and Cloud Services within the Business Process Management and Service Orchestration marketplace. Chris came to Cordys from Novell where he ran the EMEA Western pre-sales team. Prior to Novell, Chris worked at Silverstream, iPlanet and Sun.
Colin joined Livebookings in November 2010, with a remit to drive the company’s growth and cement Livebookings’ position as the market leader in providing reservations and marketing services to the restaurant industry. His immensely successful track record of scaling fast-growing SaaS companies includes, most recently, StepStone ASA, where he built up the company and its revenues over eight and a half years from €17m to €120m before the business was sold. His previous positions include European Vice President and General Manager for RedHat Inc, European Vice President and General Manager for Sybase and Director of International Business at Ingres Corp. Colin was named UK CEO of the Year at the 2008 UK Innovation and Growth Awards.
Daniel joined Cable&Wireless Worldwide 2.5 years ago. He started as an Enterprise Architect within the hosting business. This role has now expanded to include other platforms such as data, voice and mobile. His key focus areas currently are Cable&Wireless Cloud Computing strategy, integrated solutions using best of breed products from our portfolio and next generation data centre methodology. Core responsibility is defining the technology architecture and strategy that aligns with our business strategy and the ever changing requirements of our customers. Background: Studied OptoElectronic design at Nortel Networks in Devon, optical switching development engineer & head of IT for a high profile Cambridge start-up (Polatis) followed by assorted engineering and architecture roles for Caudwell Group, Pipex and Tiscali in the North West. 
David has over 25 years’ experience in the technology, media and telecoms industries, and worked as Chief Technology Officer at the BBC and KPMG consulting, before moving to Logica in 2004. During his career at the BBC, he led the technology developments for digital TV and BBC online, and was responsible for the BBC’s technology strategy and large-scale projects. At KPMG, he was responsible for solution and technology direction across all sectors, and for bringing a compelling user experience to client solutions. At Logica, he leads the overall technology portfolio strategy, and looks at how to help clients succeed as the technology and market landscape evolves. 
David heads up D2C, a consulting firm which provides cloud computing advice, social media consulting and Cloud based solutions for content, collaboration, web publishing, online accounting, CRM and ERP. In addition he is Executive Director of ITBrix LLC, the software company that creates WordFrame, the web publishing and collaboration platform for building better web communities and PageTypes their CMS. David has been working in and around the software business for over 20 years. Following an Applied Physics degree at UCL, he spent 9 years with IBM. He then performed director and senior manager roles at Cyberaid, CSI, IMI/Brook Street Computers, Interactive, DataWorks, Indus, Science Systems and CODA.
Denis Martin's role as Executive Vice President reflects his continued contributions to NaviSite's strategic direction, including acquisition activity, and product, service, and channel development. Martin brings 20 years of business experience and has served in several positions in the company, most recently as Senior Vice President of Corporate Development. He has extensive experience in network-based computing and outsourced delivery of business solutions and managed services.
In 2010, Dennis Howlett celebrated 40 years in and around IT, of which 26 years were mostly in finance related activities across industries as diverse as foreign exchange and bullion dealing, healthcare, civil engineering, contract and provaye property construction, job shop and batch manufacturing, farming and auto distribution. Apart from senior finance roles, Howlett spent 10 years as partner in a British firm of Chartered Accountants managing the firms in-house IT, selecting, implementing and managing IT projects. Since 1991, Howlett has been providing industry comment and analysis on business applications with an emphasis on the buyers' perspective. 
Ditlev Bredahl is an Internet and hosting industry veteran, with more than 15 years’ experience leading hosting and technology companies. He was recently listed in the Top 100 most influential technology investors in Europe (
Edward is the Group General Manager, Business Development for MasterCard UK & Ireland. He has a first class degree, an MBA from Cranfield School of Management and 18 years experience in developing business in some of the world’s most innovative consumer led companies e.g. M&S, Tesco, Johnson & Johnson and Barclays.
Etienne’s responsibilities at SecureData encompass Professional Services, Pre-sales and Marketing, including product design and development. He has been part of the management team that has contributed to SecureData growing from a £5million to circa £20million company over the past 5 years. Etienne was an early pioneer of managed security services developing the approach of pro-actively monitoring infrastructures and is seen as a security innovator finding creative uses for security technologies to solve business issues. 
Euan Semple is one of the few people in the world who can turn the complex world of social networking into something we can all understand. And, at the same time,learn how to get the most from it. Ten years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had five years of unparalleled experience working with organisations such as Nokia, The World Bank and NATO He is a one-man digital upgrade option for us all to download. This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, interaction. He is a master story-teller who offers a host of practical tales about how this new world can work for real people in the real world.
Federico Florz is a Naval Engineer with a Master's Degree in Business Administration and IT Management, PAD IESE, INSEAD Advanced Management Program, diplomas in business administration from Harvard, MIT and Cranfield. He has worked at companies such as IBM, Alcatel and Telefónica. His most recent position was CIO of the Bank of Spain before joined Grupo Ferrovial as Global CIO.
Frederic Saugnac joined Airbus in 2004 as Head of the A330/A340 e-Operations development program. He was responsible for the development, integration and delivery of the first operational system to Thai Airways; for monitoring a range of customer relationships; and defined both deployment plans and training tools. Following this he moved to his current role as Head of e-Operations for the A350 program directorate. His remit is development of information systems for paperless operations of new generation aircraft such as the A380 and the future A350. 
Primary responsibility is to devise eCommerce strategy for the Shop Direct Group which includes the Littlewoods, Very, isme, and Woolworths brands. Focused on personalisation, social commerce, mobile, and video. Also product owner within the agile process so responsible for prioritising site enhancements.
Following lengthy stints running front office departments at Barclays Capital and Bank Of America, Glen joined Standard Bank in November 2008 as the Corporate and Investment Banks’ first global technology head, responsible for front office technology. His first focus was to transform existing regional technologies and teams into a cohesive global platform with a clear strategic direction. As part of this he pushed strongly for the implementation of Agile methodologies and innovative in-house builds with several going live over the past year. 
Ian Mitchell FBCS, Chief Architect, Fujitsu UK&I
Ian McDonald has been a leader in IT for over 15 years working in a range of multinational companies such as BHP, DHL, Sitel, Ecolab and Symbian. Ian has extensive experience ranging from national/global responsibility for IT, leading software development teams and being General Manager at New Zealand's largest outsourcing firm.
Ian Osborne is Director of the Digital Systems Knowledge Transfer Network, a Technology Strategy Board funded programme operated by a consortium led by Intellect with QinetiQ and National Physical Laboratory. 
J.P. Blaho is a Product Marketing Manager and Cloud Security Strategist for Crossbeam, a market leading network security and cloud platform provider enabling large enterprises, government agencies and service providers to manage risk, accelerate and maintain compliance, and protect their business. Prior to Crossbeam, J.P. worked for IBM Internet Security Systems, Internap Network Services, and Overland Storage. J.P. received his MBA from Northeastern University, and his Bachelor of Science degree from Bethany College.
Jake Lifshits, Customer Advocate, Zinstall
Jackie Duffy is the European Senior Enterprise Product Advocate, at Research In Motion (RIM), makers of the BlackBerry® smartphone and is responsible for articulating RIM's Product Strategy. Jackie has over 15 years’ experience of marketing and product managing server and mobile applications and establishing B2B marketing strategies. Prior to joining RIM Jackie worked for a number of privately-owned mobile software development firms, servicing the needs of European operators.
James serves Infrastructure & Operations Professionals providing insights and best-practice use of emerging infrastructure technology and services trends including cloud computing (IaaS and public and private clouds), strategic rightsourcing, infrastructure consolidation, and application-specific infrastructure optimizations. James is the author of best-practice analysis on maturing your virtualization practices, building a cloud computing consumption strategy, and optimizing website infrastructures for blazing fast performance. He also advises clients on IT's role in business empowerment and HERO enablement. 
Jason Goode is the EMEA Regional Director at Ping Identity and is responsible for Sales across the entire EMEA region. With over 10 years sales experience in the identity security space, Jason is focused on helping customers implement cloud identity security solutions that deliver significant and measurable business value. Prior to joining Ping Jason worked for a number of public and privately owned enterprise software companies focused on delivering world class identity and security products
Jason Hill is Partner of Reply in the UK. He covers strategy and development for the business as well as playing a key part of the growth of Reply in the UK. 
Jamie Liddell is the editor of Outsource magazine and 
Jaydeep Korde is an Agile development and Cloud Computing consultant. After selling his cloud computing business (Extrasys) in 2005 he has been advising Central Government and global corporates on how to leverage the cloud and transform IT delivery so that it is cheaper and works better. Whilst also running large Agile software development projects.
Jay Muelhoefer is the VP Cloud at Platform Computing. Jay has 15+ years experience working across products and marketing for cloud-related ventures spanning virtualization, database monitoring, and data management offerings. Prior to Platform, Jay was the general manager of PTC's (Parametric) SaaS business and has held senior management positions with Lumigent, Bowstreet, Booz Allen Hamilton and Schlumberger. Jay holds an M.B.A. from Harvard Business School and an M.S. / B.S. from the Massachusetts Institute of Technology.
Jelle Frank van der Zwet manages the go-to-market of Interxion’s Cloud Hubs - the pan-European marketing and product development program for Interxion’s sizeable and fast-growing cloud community. He has over 10 years of experience working in the frontline of ICT product and business development. Prior to joining Interxion, Jelle Frank was responsible for product management and marketing of virtualization services at international technical services provider Imtech ICT. He was Sr. Marketing Manager for KPN in the Netherlands, and he began his career working on the product development and marketing of internet, wireless networks and security services at Amsterdam Schiphol Airport. 
Dr Jeannot Muller has over 17 years broad experience in IT. He worked in different executive management positions with Deutsche Post DHL since 2006. He worked on both sides Business IT and IT Services with DPDHL Global Business Services. Prior to his engagement with DPDHL Dr Jeannot Muller was employed by CIBER, where he was part of the management team and responsible for project management in various IT projects for international customers. Dr Jeannot Muller began his career studying medicine in Heidelberg. He has a licensure for GP (general practitioner). After his studies and before he was employed by CIBER, he was acting partner of a German publishing house and responsible as product manager for medical information systems.
Joe Da-Silva, the Channel Manager for UK, Eire & the Nordics with Magic Software Enterprises, has over 30 years IT experience in most technical environments, ranging from mainframes and mobile right through to the cloud, including applications currently featured on the AppStore.
John started his technology career as a broadcast engineer at a time when IT was just beginning to play a part in the production process. After a stint in the team responsible for maintaining the BBC’s central London radio facilities, John moved into a service management role introducing rigorous change and release processes to BBC Radio. In his current role in the BBC’s IT Strategy team, John is responsible for developing enterprise IT strategies which enable the BBC’s staff to create some of the world’s best programmes and content.
John Jester is the General Manager of the Enterprise and Partner Business at Microsoft UK. John was appointed to the UK EPG role in March 2011, prior to this appointment he spent three years as General Manager of Microsoft’s Global Accounts business where he was responsible for managing Microsoft’s top 100 Enterprise Accounts. John has been with Microsoft for eleven years starting out in the field on the east coast of the US. 
Justin is responsible for strategic direction, product portfolio, professional services and engineering functions at Easynet. Justin initially joined Easynet in 1997 to provide strategy and direction across the company’s service offerings. After the acquisition of Easynet by BSkyB in 2006 Justin became Director of Sky Network Services, responsible for the rollout and operation of the network and Local Loop Unbundling assets that provide the infrastructure for Sky Broadband. Justin then become Director of Research Development and Customer Technology for two years and rejoined Easynet in July 2009 in the new role of Chief Planning and Technology Officer. 
Karima Serageldin has over 10 years TMT expertise having spent ten years leading product innovation and development, global commercial partnerships, acquisitive growth and profit improvement projects in the internet space at Verizon (MCI) and latterly at Pipex Communications. Karima is co-founder and Partner of the Ariadne Capital Entrepreneurs (ACE) Fund which did a first close in March 2011 and a Director in the corporate advisory business where she has advised digital media and technology companies such as Monitise (AIM listed), Slicethepie, EGS, SpinVox (sold to Nuance), and WinCashLive. Karima brings to the Ariadne team combined operational industry experience and end-to-end knowledge, delivering strategic, and product driven organic growth as well as venture based expertise in the "digital" and digitally enabled sectors. She has worked with a range of companies from startups to some of the largest and most influential corporations in the US, Europe and Asia delivering fund raising, strategic, product and partner distribution based opportunities. 
Karen O’Kane has led ICT Service delivery in the public and private sector for more than 25 years. Karen is currently responsible for the development and delivery of ICT Services to support public sector organisations in Norfolk. ICT Services are seen as essential to enabling these organisations to meet the challenges that all public sector bodies are facing, particularly the need to transform service delivery to meet the publics’ expectations whilst reducing costs in real terms.
Kate is a multi-award-winning technology entrepreneur, owner-manager of Memset, and a nationally renowned expert-advocate of green ICT and Cloud Computing. She is an officer of BCS’s influential Data Centre Specialist Group and is the youngest-ever main board member of Intellect UK, Britain's high-tech trade association. Kate also chairs Intellect’s Climate Change Group and was the co-lead on the technical architecture strand of phase two of the Cabinet Office’s G-Cloud and App Store project. Kate is also undertaking a collaborative PhD in the energy efficiency of cloud computing services with Surrey University. Her company, Memset, is a nationally leading managed hosting and Cloud Computing provider. Memset was Britain’s first Carbon Neutral ISP and has pioneered virtual machine technology since 2002. 
Kuan Hon joined the Centre for Commercial Law Studies (CCLS) in October 2010 as the Research Assistant to the Cloud Computing Legal Research Project which commenced in October 2009. She is responsible for undertaking research and project coordination tasks in support of this Microsoft-funded programme to investigate the legal issues arising from the growing use of Cloud Computing. Kuan Hon originally qualified as a Solicitor of the Supreme Court of England and Wales and was admitted as an Attorney to the Bar of the State of New York. She then worked as a solicitor in the City of London, gaining broad experience in finance-related and commercial English legal issues (particularly banking, debt capital markets and corporate insolvency law). 
Lorenza Brescia is EMEA Director, Cloud Services at AMI Partners. She is the primary point of contact for fixed and mobile Cloud Services syndicated products and Go-to-Market Consulting Services for the Cloud Services adoption amongst Small and Medium Business companies. Lorenza has 14 years of experience in telecom, in market strategy, product marketing, and research & development. In her role, she asses current market trends, products, and industry competition to construct a sound assessment of industry trends. Lorenza has strong expertise in analyzing a variety of applications, services offering and network infrastructure, and currently is involved with the definition of the different categories of cloud services for SMB, their optimal segmentation, bundles and price points, the core enabling technologies, the preferred service provider and channels, and the key market messaging. Lorenza holds a Masters Degree in Optoelectronic Engineering from the Polytechnic of Milan, Italy.
Maggie Miller is a U.S. Partner at Elix-IRR. She is an internationally recognised expert in sourcing and leading IT based transformational business change in major international organisations. Her career as a CIO and ‘buy side’ sourcing expert spans 25 years leading IT organisations in the financial services, retail, high tech and media sectors with organisations including Marsh & McLennan, NatWest Bank, a Lloyds managing agent, J. Sainsbury, Dell and Warner Music Group. 
Marc Olesen is responsible for defining and executing the strategic direction for the McAfee Content and Cloud Security business. Olesen leads the engineering, marketing, and sales functions that drive worldwide growth for this area of the business, including McAfee's email and Web security and data loss prevention products. The Content Security solutions span on-premise software, gateway appliances and cloud-based Security-as-a-Service offerings.
Marcus East is a successful international business executive with over 15 years experience, specialising in information technology, new media and social enterprise; he is Comic Relief’s CIO / Head of Future Media & Technology. Marcus started his career with IBM where he spent six years honing his consulting and professional business skills, before joining Omnicom’s AGENCY.COM where he was Vice President of Business Development for the UK & Ireland.
As Deputy CIO at HM Revenue and Customs, Mark is focused on ensuring the delivery of high quality IT Services for one of the largest IT environments in the UK and one of the largest public sector outsourcing contracts. Mark joined the Civil Service from the Utility industry where he held a number of senior IT leadership roles in both UK and International organisations. A Chartered IT and HR Professional, with a MBA from the University of Birmingham, Mark has been closely involved with the IT Service Management Industry since the early 1990’s and is a former Chairman of ITSMF UK and acknowledged industry expert. 
Mark has been a developer, a business analyst, a project manager and a consultant. He has worked on technology in acquisition, transaction & service, and CRM: across the whole customer lifecycle, for key brands like Orange, British Airways and Clarks Shoes. His teams have built ad-servers, content managed websites, multi-channel ecommerce offerings and mobile applications. Before joining Pod1 in January 2009, Mark was CTO at Snow Valley, where he worked with more than 30 eCommerce clients. He was on the Project Board for Clarks' Multi-Channel Retail program, which launched in August 2008. He worked closely with Harrods, Lakeland Plastic, Majestic Wines, Pets at Home and LK Bennett, among others. Prior to that he was Head of Technology and Innovation Director at Agency.com. He has worked with several other digital agencies, as well as PwC and Thomas Cook. 
Mark is a Partner in the Intellectual Property and Technology Group at DLA Piper. Prior to his arrival, Mark was a partner at Bird & Bird, where he worked for twelve years. His work includes all aspects of IT law, majoring on public procurement, IT in the financial services sector and e-commerce issues. During his career, Mark has advised technology suppliers, startups, content providers and public sector bodies on deals ranging from credit card processing outsourcing and online auctions to the creation of standard suites of agreements and car dealership financing.
On the back of a successful intranet redesign project in the USA I left Particle Physics in 2000 and won a couple of prestigious awards that helped me start up a small, but profitable Internet consultancy and software development business. I went on to run the Hosted Services arm of a major ICT solutions provider in the UK before helping to sell it on. I now provide consultancy services through my practice, Muon Consulting, and my main focus is cloud computing. I am the author of a 'QuickStart Guide to Cloud Computing', and I chaired Day 3 of the Cloud Computing World Forum in London on July 1st 2010
Matt Davies is the Cordys Director of Product Marketing. In this role Matt is responsible for all components of technical evangelism of Cordys products to customers, partners, analysts and press to help shape Cordys’ strategic direction, as well as mapping industry trends and market drivers to Cordys solutions. Matt Davies came to Cordys from BEA/Oracle where he was their EMEA Director of Product Marketing.
Maxwell Cooter, Editor, Cloud Pro
Michel is experienced in business development and marketing with particular expertise in the IT solutions sector. He has worked in senior roles across Europe and the US and has more than 12 years’ experience in the IT industry. Michel joined Claranet UK as Managing Director in July 2007.
Michael Bishop is Operations Manager at powerPerfector Limited, the world’s only Voltage Power Optimiser helping organisations save money and carbon. He is a Chartered Accountant with over twenty years’ experience in the electricity industry, specialising in transforming systems and processes in rapidly expanding companies. Michael has implemented powerPerfector’s cloud strategy, migrating processes to Salesforce and Financial Force to give a fully integrated, flexible and scalable system with no bespoke code.
Michael A. Vatis is a partner in the New York office of Steptoe & Johnson LLP. His practice focuses on Internet, e-commerce, and technology matters, providing legal advice and strategic counsel on matters involving privacy, security, encryption, intelligence, law enforcement, Internet gambling, and international regulation of Internet content. He also is an experienced appellate litigator, representing clients before the US Supreme Court and federal courts of appeals. 
Mike Hill is Vice President of Enterprise Initiatives for IBM, responsible for the development and delivery of new IT technologies and services. With an initial focus on Cloud Computing, Mike is leading the IBM sales, services, and business development teams to provide a portfolio of Cloud-delivered solutions for clients. Prior to this position, Mike was General Manager of IBM Global Telecommunications Industry, working with IBM clients to help them succeed in a converging ecosystem. By embracing open standards and end-to-end integration, Mike believes that telecommunications companies can increase their ability to sustain value and compete in a changing market.
Mike has spent the past 20 years helping start-ups define and position their products in the market. He has a specialisation in security technologies and most recently assisted in the launch of Apica Inc in the US market. He combines industry and practical knowledge at Apica to assist companies in understand Best Practice testing and monitoring methodologies for assuring service delivery
Mike Spink is the Founder and a Director of Nephologic, an independent research and advisory firm, specialising in the emerging field of Cloud Computing ('Cloud') - otherwise known as IT 'as a Service' (xaaS). The company studies the Cloud marketplace and provides actionable advice for Cloud Providers / Enablers and Enterprise Adopters, to help them evaluate, prepare for and benefit from Cloud. Mike is an IT veteran and former Gartner Research Director for Cloud Computing, with more than 35 years in the industry. 
Mike Wright is Head of Technology at Man Group plc, a world-leading alternative investment manager. Before joining Man in 2007, he headed IT at Fidelity International and at the Willis Group Ltd. All three roles have spanned multiple international locations, with a respective focus on Switzerland, India, and the USA, coupled with the UK. 
Neil Cresswell has 25 years of experience in the Banking & Technology industries in Europe, Asia and the U.S for companies such as BNP, IBM and Fiserv. He has served in his current role as Managing Director-EMEA since 2010. In this role, Neil Cresswell is responsible for the overall strategy and execution of Savvis business in EMEA supporting Savvis’ global leadership position in cloud infrastructure and hosted IT solutions for enterprises. In addition Neil is also responsible for Savvis Financial Services Sector business globally. 
Neil joined Vodafone Business Services in 2008 and is responsible for driving the transformational change required in our channel and marketing strategies in support of Vodafone's goal to become a global leader in total communications. His core focus is to deliver propositions which are both relevant and valuable to our customers, enabling businesses of all sizes to take advantage of the opportunities that mobility and cloud technologies can offer, and ensuring that the channel strategies and organisational capability are in place to deliver these propositions across all of our markets globally. With 25 years of ICT sector experience, Neil has held a variety of roles with major blue chip organisations including BT, IBM, Fujitsu ICL and Oracle, spanning Product Management, Sales and Marketing, business improvement and change programmes. Prior to joining Vodafone Neil was Chief Operating Officer, UK Corporate Sales Division, BT.
As director of Telecom for Oracle Fusion Middleware, Neil Sholay is responsible for Oracle’s telecom go to market strategy. With more than 11 years of telecommunications experience, Mr. Sholay is a frequent speaker on the subject of SOA in telecom, Cloud & PaaS, Application Grids, IT Transformation, Service Delivery Platforms and Virtualization-Grid computing in Telecom. Mr. Sholay’s primary focus is market and business development which includes identifying new technology trends and developments in the sector and working closely with field sales & marketing to support Oracle’s strategic telecom customers. His product focus within Oracle is the middleware & SOA telecom marketplace and its associated technologies, standards and best practices.
Nic Merriman has 20 years’ experience in the IT industry delivering enterprise solutions for business benefit. He is currently the Head of Cloud Computing at Avanade UK where he is focused on the development and delivery of solutions across all aspects of the cloud spectrum from SaaS, PaaS through to Private Cloud. Prior to joining Avanade Nic held senior positions in enterprise IT organisations including the CTO of HBOS Retail. Nic holds a 1st Class Honours degree in electrical and Electronic Engineering from Newcastle University.
Nigel Stephenson has solutions marketing responsibility for Juniper Networks’ cloud and managed services activities through the EMEA region. 
Norman joined Huawei Technologies Co. in October 2010 as the Senior Principal Expert for Cloud Solutions, as part of the Core Network Product Line. His primary role is to define the fundamental business models for Huawei, Carriers, Partners and Enterprises and how they interact. He is also responsible for defining the core Cloud Service solution and strategy. Norman uniquely combines skills with financial and business models, solution architecture and go to market strategies that help Huawei and Carriers partner for success together in the Cloud Market.
Owen Garrett joined Zeus in 1999 initially as a member of the software development team. More recently, Owen’s primary responsibility has grown to include product management, strategy and new product delivery. Owen is also deeply involved in the research and development needed to ensure Zeus continues to launch next-generation software and application technologies, based on current and future customer and market demands. Owen is also instrumental in the development of Zeus’ Cloud solution portfolio and go-to-market strategy, including engaging and partnering with a range of businesses that are pivotal within the Virtualisation and Cloud environments.
A veteran of some 20 years in the industry, Paul Adams is part of the European team that works with Service Providers, at Alcatel-Lucent. With a background very firmly in the Service Provider community, Paul spent 6 years at Cable and Wireless when it was still called Mercury Communications, and was the 25th person to join COLT. After wards Paul spent several years at Newbridge Networks, and subsequently at Alcatel, working and helping Service Providers across Europe develop, launch and market innovative services using data networking technologies. Paul then headed up marketing at ‘thus’, before becoming a marketing consultant and finally reunited with Alcatel-Lucent in 2009. 
Michael Paul Fisher has 18 years experience as an IT journalist and editor, working with some of the world’s biggest technical publishing groups, including IDG and VNU. During the PC boom of the1990s he edited two market leading computing titles, Personal Computer World and PC Advisor, and also helped launch Internet World. During a stint in Paris he worked as an adviser to IBM on corporate communications and produced technical marketing material for other leading high-tech companies including Alcatel-Lucent and Schlumberger. He has also worked as a Senior Editor at AOL UK and was Editor in Chief at DirectGov, the government’s flagship public services web portal. He is currently the UK editor of SC Magazine with Haymarket Media. SC is the only global brand devoted to information security and risk professionals and produces magazines and websites in London, New York and Sydney.
Peter Hambling took the top IT role at insurance exchange Lloyds of London in May 2003 after two years as head of sales delivery for HSBC's UK retail network, where he led a team creating a next-generation retail banking model for the group.
Peter is the Group Information Security Officer of Gala Coral Group, Working for over 14 years in information technology, he has 10 years more experience in information security and has spent the last 3 years specialising in Information Security Management. Peter’s expertise covers penetration testing, web application assessment, enterprise risk management and information security business development. A trusted advisor to a number of UK organisations on Information Security, he is also a frequent speaker at Information Security events throughout Europe. Having acquired Certified Information Systems Security Professional (CISSP) status, Peter went on to have Chartered Information Technology Professional (CITP) status awarded to him by the BCS.
Philipp Huber is the co-founder of SymetriQ and former CTO of XCalibre Communications and driving force behind the first European Cloud FlexiScale. He had his formative years as a senior consultant and architect in HP's Swiss IT Professional Service Organisation, focusing on very large scale email backbones and complex Systems & Network Management projects. 
Phil started in the Barclays Architecture and Strategy Group (ASG) at the beginning of 2010, having previously been at GMAC where he was a Senior Architecture Manager leading the International Operations EA initiative. Prior to that Phil was at RBS for 7 years in various roles including TDA, Delivery Manager and Enterprise Architect. Phil also holds an MSc in Strategic Information Systems, specialising in Enterprise Architecture.
In his current role, Rainer is responsible for Subversion and collaborative platform software consulting with major companies throughout Europe. He has been consulting and helping large organisations for more than 10 years, modernising their project infrastructures with tool chains and state-of-the-art methodologies. Rainer studied Computer Sciences at the University of Applied Sciences in Augsberg, Germany.
Richard Northing has 19 years of experience in the technology industry, with a focus on the delivery of software and services to Fortune 1000 companies. As SVP of Global Services for Flexera Software, Richard has worldwide responsibility for all pre-sales consulting, professional services delivery and technical account management.
Richard is an advisor in the strategic transformation of technology & business process sourcing, outsourcing and offshoring business models by new models based on direct sourcing of information technology & business process services, including through the agency of 'the Cloud'. He serves on the global advisory board of Quickstart Global, which works to enable the globalisation process for younger tech ventures; chairs the TMMi Foundation, helping lead a key transformational initiative in software and systems testing: and recently completed a three year term as an elected Board member at Intellect (the UK business association for the IT, Telecoms and Electronics industries). 
Richard Stephenson is Chairman, CEO and the majority shareholder of YUDU Media. Over the past 8 years Richard has overseen the growth of the company to become the UK market leader with a growing presence in the USA. Richard has worked at board level in both public and private companies for the past 25 years. He has been a director of businesses in the UK, mainland Europe and USA, and did his first MBO in 1999. Until deciding to focus on YUDU, Richard was until recently an Operating Partner with Duke Street Capital, Chairman of Xafinity Holdings Ltd and President of the Supervisory Board of Navimo S.A., all private equity backed companies. He retains his role as NED of Deloro Stelliete. Richard has extensive experience in growing innovative technology led businesses.
Richard Stone is Director of Cloud Solutions at Compuware, responsible for Mobile and Cloud-based Application Performance Management solutions.
Rik Ferguson brings more than fifteen years of security and information technology experience to his role. Rik is actively engaged in threat research, with a focus on social networking attacks. As EMEA spokesperson, Rik is frequently interviewed about international security threats and issues by trade, national and international media. Remaining a part of commercial and government projects for Trend Micro, Rik tries to ensure his views and areas of research reflect the security concerns as experienced by enterprises and individuals as they come to grips with new challenges and technologies. Rik Ferguson is a Certified Ethical Hacker and is CISSP-ISSAP in good standing.
As CEO of Boomi, Bob raised the company's first venture capital and led its successful transformation from a traditional software company to a leading cloud infrastructure provider culminating in the acquisition by Dell in November 2010. Prior to Boomi, Bob held senior management and executive positions at EDS and SCT (now SunGard Higher Education) including expatriate posts in England, Hong Kong and Australia. His 30-year career has spanned all aspects of hi-tech software, services and consulting for clients in both the public and private sectors. Bob graduated from the University of Maryland, University College, with a master’s degree in technology management.
Robert Whiteside manages Google's Enterprise business in the UK, Ireland and Benelux regions. Robert joined Google in 2005 to establish the business having previously worked in various technical, consulting and sales roles in Enterprise software companies and as a practitioner of IT within industry. Since Google launched Google Apps for business in 2007 Robert has worked closely with many of the largest companies in EMEA who have successfully adopted a 100% web approach to the delivery of their communication and collaboration needs. Google Enterprise makes popular Google technology available to organisations of all sizes - from small start ups to some of the largest companies in the world. 
I started off as a nerdy lad expecting to be an electronics engineer, but having tried it for a while discovered that journalism was more fun. Along the way, I worked for Marconi Space And Defence, Sinclair Research and Amstrad doing hardware and software, but ended up 17 years ago on PC Magazine. That had its own CompuServe forums, which evolved into ZDNet UK - and I evolved with them into an online journalist. It's hard to describe exactly what an editor does - but top of the list is making ZDNet UK sharp, accurate and worth your while. Fortunately, the rest of the team make that part easy. As well as keeping an eye on the shop, I'm regularly on radio and TV talking about technology. If you've got any questions about the site, what we do or what we're going to be up to next - you can tweet, email, Facebook or LinkedIn me. And yes, I'm still that nerdy lad, only these days I'm called @rupertg
Russell Levan, CIO/IT Director has been with the British School of Motoring since August 2009. He is responsible for the business IT Strategy and leads a team of AS400 developers to support all business areas internally and 3500 external users. Prior to joining BSM, Russell held the title of IT Director at Red Star, responsible for strategy, selection, and procurement, planning migration and implementation of all applications, data centres, infrastructure changes and system development throughout the business. 
Sam Johnston is Director, Cloud & IT Services at Equinix, where he provides cloud computing expertise internally and externally for Europe.
Scott Dodds was appointed General Manager of BMO (Business Marketing Organisation) for Microsoft UK in August 2010. Scott is responsible for the success of five of the company's commercial business groups, as well as the Marketing and Corporate Affairs organisation in the UK. His remit covers orchestrating the direction and success of the sales, marketing and services resources in each of the business groups, as well as leading the marketing teams responsible for promoting the company's commercial products and services.
A graduate of Aston University, I have spent most of my working life with technology; starting out at IBM and taking in stops at Dell and Cybertrust amongst others. Working as a technical engineer helped shape my view of technology, as do more recent senior management, consultancy and mentoring roles. Since then I have co-founded Redsixty Ltd and Slanted Solutions Ltd; and regularly speak to business groups on emerging technologies - particularly within the cloud computing and mobile spaces.
Simon Abrahams is Head of Product Marketing for Rackspace EMEA, with ownership of the EMEA product strategy, market positioning, and delivery of all new products. In this role Simon is responsible for aligning Rackspace’s product innovation initiatives with the needs of European customers, as part of Rackspace’s Fanatical Support commitment. Prior to Rackspace, Simon held product management and marketing roles in the Hosting divisions of COLT, Orange Business Services, Infonet and AT&T. In these positions Simon worked closely with customers to resolve business problems though innovative IT and high-performance networking
Simon Bradshaw graduated in electronic engineering from Imperial College in 1990 and served in the RAF as an engineer officer until 2007, gaining extensive experience as an IT project manager. Having qualified in law he trained as a barrister before spending a year working as a researcher on the legal aspects of cloud computing at the Centre for Commercial Law Studies, Queen Mary, University of London. In the course of this work he carried out the first major study of the terms of service of cloud computing contracts and he is lead author of a forthcoming paper on the subject in the International Journal of Law and Information Technology. He is currently undertaking pupillage at Cornwall Street Chambers, Birmingham, with a view to specialising in civil and commercial law and in particular technology, media and intellectual property work.
Futurist, strategic thinker and business advisor, Dr Simon Moores is the Managing Director of independent consultancy, Zentelligence (Research) Ltd. He is a Vice Chairman of the Conservative Technology Forum, and the Chair of the annual international eCrime Congress. Zentelligence many private clients and partners have included, Microsoft, Unisys, Symantec, British and foreign Government, covering a wide range of technology-related subjects, involving disruptive technologies, threat management, financial crime and the evolution and direction of the internet and its strategic trends.
Steve Soechtig joined Abiquo in 2010 to work with customers interested in solving their cloud computing challenges. Steve brings a track record of success in building fast-growth companies, serving most recently as Vice President for CA Technologies. Prior to joining CA, Steve spent five years as the Senior Vice President for Orchestria, which was sold to CA in January 2009. Steve has also held various management positions at Roundarch, Pivotal Software, Deloitte Consulting, and AT&T. Steve holds a bachelors degree from the University of Michigan and a masters degree from DePaul University in Chicago.
Stuart was appointed CIO in 2008. Stuart was previously Vice President for IT at ACCO Brands Europe Ltd. where he led the post-merger development of a single IT function. Prior to that, he held a range of senior IT and operations positions at PepsiCo International (UK), having begun his career in engineering with Nissan Motor Group UK.
Stuart McRae is an Executive Collaboration Evangelist for IBM Collaboration Solutions, responsible for articulating IBM's vision for Social Business and Enterprise 2.0. He is particularly focused on emerging technologies: Cloud Computing, Mobile Devices and Social Collaboration. In his role, he supports key customers, partners, marketing events and analyst briefings with a blend of business, market and technical knowledge. Prior to his current role, Stuart has worked in Technical Sales, Business Transformation, Product Management, IT Architecture and Development teams in IBM and Lotus. 
As Vice President of Strategy for salesforce.com EMEA, Barker is responsible for the market strategy in Europe, the Middle East, and Africa. His operational responsibilities include branding and awareness, demand generation, and product and partner strategy in the region. He is charged with advancing the company's winning Service Cloud 2, Sales Cloud 2 and Force.com platform strategies. Barker joined salesforce.com in 2007 with the acquisition of the SaaS Content Management company, Koral, which he co-founded. Following the acquisition, he successfully led the integration of Koral into the Force.com platform and launched the application now known as Salesforce Content. 
She has over 19 years of global experience in the IT industry across different verticals like manufacturing and finance, having worked in India, US, UK and South Africa. She has an honours degree in Physics and a Masters in Business Administration. Working her way up through the IT ranks from a junior programmer at the start of her career, she understands technology, has a flair for management, and has led both delivery teams and account teams with equal élan and success. She currently heads the Strategic Initiatives group for the Infrastructure Management and Application Production Support division of Tech Mahindra. She works with the technology CoEs to create a direction and focus. In this capacity, she is currently driving the cloud initiative at Tech Mahindra.
TIM COWEN is a partner in Sidley’s London office, where he focuses on EU and UK competition law and EU regulatory law. Mr. Cowen has handled competition and regulatory matters for over 20 years from the perspective of external advisor, in-house counsel and international board member for a major international and British business. He formerly served as general counsel for BT’s international businesses, and as Chief Counsel Competition Law and Public Policy for BT Group. 
Tim Zonca is Director of Product Marketing at Jive Software. After ditching med school to join the tech world, he's spent most of his career focused on driving collaboration in the enterprise. With experience as a systems engineer, product manager and a product marketer, Tim has worked with Enterprise Content Management and Business Process Management solutions at startups and global technology vendors. Excited to see Social Business technologies driving the new way to work, he joined the Jive products team in 2010.
Wayne Smith has been Head of Information Services at Birmingham Airport since June 2009. He has worked in the aviation IT industry since 1988 and has extensive experience of implementing both line-of-business applications and more specialist airport operational systems. He has undertaken a large transformation programme at Birmingham Airport to focus the IT Department on service delivery rather than the implementation of technology which involved a rebranding of the department from IT to IS. He has a Masters Degree in Airport Management and is a Chartered Member of the British Computer Society.
Wes Nolte has a long history of love for all things technology-based, with experience spanning the entire Information Technology spectrum across three continents. A relative newcomer to the cloud-computing scene he has nonetheless won several international accolades and has recently completed his highly anticipated book on the world's leading cloud computing technologies, salesforce.com and the Force.com Platform. A prevalent member in a number of development communities, his highly acclaimed input on cloud computing matters is often sought across the US, Europe, Asia and Africa. 
As VP Research EMEA, William created and drives 451’s early adopter research program with end users and innovators across a range of vertical markets for the CloudScape service. He has identified and tracked early adopter markets including grid and virtualization among enterprise users from 2000 and since 2007 the program been principally focused on cloud computing. As well as the end user constituency, William covers the suppliers - vendors, integrators and service providers – in the cloud market. William’s team also leads 451’s activities within the European Commission and numerous EC research projects. William is a co-founder of 451, a member of the EC Cloud Expert Group, and co-author of “The Future of Cloud Computing – Opportunities for European Cloud Computing Beyond 2010,” a regular speaker at industry and 451 conferences and participates in numerous advisory boards and planning committees for UK and international industry bodies.
Dr Windsor Holden is Principal Analyst with Juniper Research. He is responsible for developing Juniper Research's report portfolio and designing a forthcoming range of market intelligence services focusing on the mobile content market. Dr Holden has written extensively on mobile content, emerging telecoms markets and digital TV. He is also a regular conference speaker and a former Research Fellow of the Institute of Communication Studies, University of Leeds.
