Socialbomb offers brands practical and logistical support to ensure their social campaigns are both innovative and well-maintained. Zeus was appointed to ensure that Socialbomb’s advanced social network projects remained online with detailed reporting on traffic peaks.
Socialbomb joins top TV with Facebook
“Socialbomb joins Blu-ray players with Facebook and Twitter accounts, allowing viewers to share scenes from their favourite shows with fellow fans and friends just by pressing the remote’s red button,” explains Adam Simon, Co-Founder and CCO at Socialbomb.
“We chose Zeus to help manage resources across traffic-heavy projects that would be subject to large amounts of viewer interaction. As a developer-led organization, Zeus was a natural fit for us because of its Cloud-based infrastructure and integration with Joyent’s SmartMachines.”
Socialbomb’s Blu-ray campaigns became extremely popular with users, with a number of functionalities bringing a wealth of traffic to their applications. This includes transforming fans profile pictures on Facebook, so that users’ avatars depict their favourite characters. Furthermore, the use of virtual gifts has also been a success, with users earning gifts for watching certain types of scenes or performing actions at certain times.
Zeus takes up Socialbomb challenge
“Zeus made sure the application didn’t falter at any point, even when large numbers of users are interacting with our applications at a single time,” said Michael Dory, Socialbomb Co-Founder and CTO.
“Through Joyent’s package Zeus SmartMachine, we implemented Zeus software to ensure properly balanced web and database tiers were in place. Working with Zeus and Joyent in the Cloud meant that our infrastructure could react very quickly to large growth in traffic.”
Zeus enabled the Socialbomb team to split traffic based on SSL connections, instead of having multiple IPs. Using the Zeus solution, the team was able to redirect incoming traffic from certain IPs and re-route to a different server, meaning that testing could still take place even when there was no physical access to the requesting device itself.
The solution was also then used for the logging, metrics and recording, so that Socialbomb had a good grasp of traffic activity both in real-time and historically, especially during busy periods of user interaction.
Keeping viewers entertained
Zeus software has been behind some of the company’s most prominent projects, for example, ensuring Socialbomb’s Facebook application for HBO TV programme ‘True Blood’ did not falter. The application had become so popular that with the average user sharing dozens of video clips per day, there was no sign of poor web performance.
Simon adds, “As a result of Zeus Traffic Manager, we never experienced any instances of downtime, with the application running 100 per cent during the campaign. The metrics and logging capabilities that Zeus offers are also now a fundamental part of managing our campaigns moving forward.”
Winning the traffic battle
“We were working with very strict time constraints but Zeus Traffic Manager was painless to set up – it just worked. There is nothing more frustrating than spending a lot of time configuring web boxes and hitting configuration problems, but the way Zeus’ technology easily plugged into our system was great,” said Dory.
“Harnessing the Cloud has worked for us. Being able to scale up and down resource in the Cloud at a moment’s notice is a must have for our business and working with Zeus has supported us in meeting this challenge.”
Simon concludes, “We are really happy to have all the features the solution offered at our disposal and we will continue to use Joyent for the web and database tier and Zeus as our load balancer of choice.”
Pull-out quotes
“As a developer-led organization, Zeus was a natural fit for us because of its Cloud-based infrastructure and integration with Joyent’s SmartMachines.”
Adam Simon, Co-Founder and CCO, Socialbomb
“Harnessing the Cloud has worked for us. Being able to scale up and down resource in the Cloud at a moment’s notice is a must have for our business and working with Zeus has supported us in meeting this challenge.”
Michael Dory, Co-Founder and CTO, Socialbomb
Zeus at a glance
Zeus software enables our customers to create, manage and deliver exceptional online services in Physical, Virtual and Cloud environments. Implementing a Zeus solution allows organizations to visualize and manipulate the flow of traffic to their web-enabled applications, ensuring a consistently robust web infrastructure.
Zeus powers over one million website infrastructures across the world including, the BBC, BT, Domino’s Pizza, Gilt Groupe, ITV, I Want One of Those, Play.com, See Tickets, STA Travel, Virgin Media, WhitePages and Zoosk.
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Socialbomb at a glance
Socialbomb is a social technology company born and raised in New York City. Our platform connects your audience’s mobile phones, blu-ray players, computers, and connected devices to their friends and the things they love. Informed by years of research in social media, game design, and physical computing, we develop software and APIs that change the way you share information.
